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Introduction: The Benefits of Implementing a Learning Management System and How it can Help with More than Just Training A learning management system is a software that is designed to help an organization or company with the training and development of their employees. It can also be used for the training of customers, partners, and […]

Introduction: Why you need a digital marketing campaign Digital marketing is one of the most powerful tools for reaching potential clients. It is a very effective way to get your message out to a vast number of people. The digital marketing industry has grown rapidly in recent years and it is expected that by 2020,

Introduction: What is a brand and how does it drive engagement Brands are more than just a name or logo. They are the heart and soul of a company. Brands can be seen as the personality of a company and they drive engagement by being memorable, relevant, and authentic. Brands have been around for decades

Converting Web Traffic Into Leads Web traffic is a key metric for any company that is using the internet to generate revenue. It is not just about driving traffic to the site, but converting this web traffic into leads. If a company can’t convert web traffic into leads, then it will never be able to

Introduction: What is Digital Marketing and Why is It Important? Digital marketing is the process of using digital technologies to promote or sell a product or service. The term “digital marketing” has been in use for over 20 years. The first time it was used in print was in 1996 by the Association of National